Abstract: This paper develops a new method, named E-Bayesian estimation method, to estimate the reliability parameters. The E-Bayesian estimation method of the reliability are derived for the zero-failure data from the product with Binomial distribution. Firstly, for the product reliability, the definitions of E-Bayesian estimation were given, and on the base, expressions of the E-Bayesian estimation and hierarchical Bayesian estimation of the products reliability was given. Secondly, discuss properties of the E-Bayesian estimation. Finally, the new method is applied to a real zero-failure data set, and as can be seen, it is both efficient and easy to operate. 

Key words: reliability, zero-failure data, E-Bayesian estimation, hierarchical Bayesian estimation